SOCIAL MEDIA

Standout Social Media Campaigns

Organic social, paid ads, observing trends & reacting to your audience’s activity are the best ways to grow & entertain your audience.

There’s a time to maintain your audience & a time to grow your audience, but there’s always room to improve.

Explore my standout campaigns from 2026.

It’s My Birthday

To announce my debut solo single, ‘SHAKIN’, I created a playful social media campaign built around three ideas: my birthday, turning 29 and the song itself.

Birthday represented the gift I had for my followers – new music.
29 marked my 29th birthday & that I’d be releasing a new song on the 29th of each month starting June 29th.
And SHAKIN’ introduced the title of the debut single.

The birthday-party theme carried through the creative direction, with playful styling, themed props and a celebratory set.

Audience Uplift: The campaign helped build awareness and anticipation, generating over 3,000 organic Spotify streams in the song’s first month – a strong result for my debut solo release.

Help Me Pick My Spotify Cover Art

I let my fans pick the cover art for my latest release, “I Don’t Wanna Get a Job”. And they LOVED it!

Engagement was crazy at 7.3%! For Instagram pages my size (1.7K followers), the average is 3.3% - 4.8%. Well above average and my typical analytics.

2.7K views
55 likes
69 comments
2 reposts
4 shares

I learned that involving your audience in the decision-making process is a great way to drive engagement. I'll certainly be doing similar campaigns in the future.

1. Sorry, I’ve got a call

4. F**k! There’s no butter

2. Little Miss Fridge

5. Queen of the Kitchen

3. Domestic Goddess

6. Werking from Home

Test Before You Invest

Being mindful of budget is super important. To ensure money is spent wisely, I never put money behind creative that I haven't already tested.

I post a piece of organic content, monitor the reaction and, if it's performing well, put $5 a day behind it for two weeks to extend its reach to new audiences.

Because I've tested it organically and it's already performing well, I have a stronger indication that paid spend will help it reach even more people.

You always need to maximise your efforts as much as possible.

Cut Through The Noise

With so much competition online, getting noticed means being willing to experiment. From black-and-white visuals to personality-led content, trying different creative approaches can help your content stand out and capture attention.